How To Get More Exposure For Your Music
Okay, so you formed a band, you practised for years, you wrote a killer album and you recorded it, but what next?
There is no doubt that the music industry is very hard to break into, and with so many people competing for attention, where do you start? In the old days bands could just send off a 4 track demo to a record company and land themselves a huge recording contracts overnight. Well it wasn’t quite as easy as that, but you get the idea.
These days, no record company worth their salt would sign a band that didn’t already have a popular YouTube channel, hundreds of followers on face book and twitter and their own professional looking website. It was so much easier before the internet wasn’t it?
Well, that’s not completely true. Nowadays there are a huge range of opportunities for artists that simply weren’t there in the past. One of the first questions that you need to ask yourself is. “Do I actually need a record company?”. The answer is almost definitely “no”. Sure, it would be nice to have a big advance in the bank so that you could go a spending spree, but it is not essential to get your career off the ground.
Artists are more in control these days. If your music is good, you can reach a huge audience through social media, and if eventually a record company come across you then all the better.
So where do you start?
Creating a professional looking promo video for your music doesn’t have to cost the earth. Most people know somebody with a decent digital camera and most home computers come bundled with video editing software that is easy to use. Heck, you can even make a video straight from your phone. The key is having an original, good idea. Try and think outside the box and come up with something that hasn’t been done before. Chat with your band members and bounce ideas off each other until you come up with something that you all agree on.
Social Media Presence
No doubt you have already got your own Facebook and twitter profiles, but are you getting the most out of them? You can never have enough followers to get exposure for your music and finding new fans can be tricky at first. Try following and reaching out to similar musicians and you might be surprised how often they follow back or share your posts with their audience. Remember that you want to build followers that are likely to appreciate your work, so don’t bother reaching out to death metal fans if you are an electro pop duo.